Twitter, LinkedIn, Pinterest, Facebook the list of social media sites that businesses are now using to engage with their audience and build brand awareness goes on.
Building a social media campaign for your business can be a very time consuming process and as a small business the chances are that you don’t have time to manage all those social media platforms yourself in-house…
On average it takes SME businesses almost two hours a day to successful run just one social networking site. So should you even try to do it yourself considering time is money in business?
Or as a growing business, should you outsource your social media?
Let’s look at the options:
Expertise
Are you competitors ahead of the game and uploading interesting and engaging social media content and appearing as a strong player online?
Outsourcing means that you have the added advantage of experts working for your business, you can be safe in the knowledge that a professional social media service is conveying a positive image with professionalism of your brand/ business.
A great social media service will take the time to research your marketplace, industry and business ethic, so that they can stay on trend and up to date with key developments within your industry so that relevant quality content is produced on your behalf.
Not only that but companies that manage social media accounts often have specialist software and systems which measure keywords, track company information online to help your business not miss a trick.
Time
Managing commercial social media accounts take a dedicated person and role within any growing businesses, as a minimum these roles should be part-time, but what happens when someone speaks to you on your accounts while your away or on holiday?
Social Media is a form of advertising and promotion for your business, any kind of advertising activity takes a lot of time and consideration. Of course, posting quick updates on your accounts will increase your digital footprint, but unless your posts are relevant to the audience, engaging, witty and smart, they will not relate to what the social media user (your client) is looking for.
As with any form of marketing, content is king, it takes time to produce quality content and social media firms are expert at copywriting posts and updates that generate a positive impact with your audience.
Money
Call you afford to employ a member of staff to manage your social media account on a full-time or even part-time basis? The average salary for a Marketing junior is around £12,000 to start with. By outsourcing your social media you are not only getting access to services at around 25% the cost of employing someone, but you are also getting access to senior level team members working on your account for far less than what you would get for your recruitment budget.
If you are thinking about outsourcing your social media requirements we would welcome a discussion, as we are a full marketing agency outsourcing isn’t always the best option for firms, so we would be happy to assess your requirements and offer the best solution for you.
Call our friendly team on 01246 252855
