In recent years, the aviation industry has experienced a transformative wave of trends. It’s dynamic and innovative nature has unlocked doors to limitless possibilities, including the realisation of several futuristic concepts like flying cars, or zero carbon emission travel. Read on to find out where the industry is headed as it heralds a new…
Marketing is constantly evolving with moving trends in technology and consumer behaviour. In order for businesses to succeed and prosper, marketers must stay ahead of the curve and adapt to the latest continuing trends. In this blog we offer insights into those trends that have shaped 2023 so far. Short-form video content More and…
In today’s highly competitive business landscape, marketing has become an essential element for any company that wants to succeed. However, managing your marketing strategy in-house can be a challenging and time-consuming task, especially for small to medium-sized businesses. Outsourcing your marketing to a professional agency can be an effective solution to this problem. Here are…
The tougher times of 2022 have created more resilience in e-commerce; businesses have become more agile to remain competitive and this can be seen in 2023. Years ago, only 17.8% of sales were made from online purchases. That number is expected to grow and reach 20.8% in 2023, that’s a 2 percentage point increase in…
In 2022 we saw many changes to social media platforms as we know it. From the rise of TikTok to Meta taking over Facebook, the list is endless, and it looks like 2023 has a lot more in store for us. Join us as we take a look at some social trend predictions for 2023!…
We continue to look at the latest social media updates across the different social platforms, and in this blog we look at some of the updates on Facebook and Instagram. Facebook What’s the latest on Facebook? In January of this year, Facebook started the process of removing certain targeting options. Facebook said, “Starting January…
What is TikTok and how does it work? On your first usage of TikTok, the app will provide featured videos. These are curated content based on the number of viewers it collected. After watching multiple videos, the app will create a video feed based on your interest. You can also follow your favourite video creator…
Public relations campaigns are well-proven means of attracting and retaining audiences to your brand through consistent messaging and ethos promotions. The lines between marketing and public relations continue to blur as we enter 2019; many emerging trends cross multiple defined strategies, take a look and see which could bring the greatest impact to your business.…
In the business world, trends are constantly changing. As business owners, we need to stay current and up to date with them, so our businesses remain competitive and profitable. Here are some of the ways you can stay current: Social Media It’s crucial to be on social media daily. Use it to stay connected with…