Who are the influencers of the future? In the UK, 85% of young people unfollowed influential social media stars during the pandemic; but why? This week, we’re discussing influencer marketing across all perspectives. We explore the phases of the purchasing journey and how emotions impact each touchpoint. Over the last decade, we have seen social…
What is TikTok and how does it work? On your first usage of TikTok, the app will provide featured videos. These are curated content based on the number of viewers it collected. After watching multiple videos, the app will create a video feed based on your interest. You can also follow your favourite video creator…
In a busy world with increasing demands on attention and time, short-form video promises to be the medium of the future! While many apps and platforms have allowed creators to post videos, they rarely allowed for in-app editing or combining multiple takes. Since Vine first appeared in 2012, the demand for video hosting with in-app editing,…
It’s around the summer months we all start thinking about taking a break, getting away from it all and chasing the sunshine. Holidays represent a very personal investment, so travel companies would be wise to use the most personal form of marketing – Social Media. Having a dedicated officer, or a whole team where required,…
Before the global pandemic, social media was being labelled as an addiction to millennials. The media was filled with ‘social media detox’ tips, telling consumers it is bad for their mental and physical health and is to blame for the depression rates rising. However, in 2020 everything changed for social media (just one of the…
Social listening is a tool used to monitor social media channels for people’s opinions on your brand, products or competitors often without being aware of you listening. If someone was talking about your brand, wouldn’t you want to know what they were saying? It’s not just about listening to the information, it’s about analysing it…
LinkedIn is one of the top professional social networks and over the past few years it has had a boom in activity and attention. It’s been fourteen years since LinkedIn launched and its recent shift in reputation has made it a lot more noticeable. LinkedIn is no longer viewed as a dull website for company…
In the business world, trends are constantly changing. As business owners, we need to stay current and up to date with them, so our businesses remain competitive and profitable. Here are some of the ways you can stay current: Social Media It’s crucial to be on social media daily. Use it to stay connected with…
The use of Social Media in recruitment has grown by more than 50% in the past five years, yet a large number of recruiters still don’t utilise these avenues in their recruitment process. With businesses everywhere using it as a method to engage with others, it’s an effective, affordable tool for recruiters. Benefits of social…
With over three billion people using social media each month it’s impacted on the way we search for information. The use of social media in health is no different. Taking to social media to share opinions and news, to air grievances and appreciation, and to find information, more and more of us rely on these…