‘Agile’ marketing used to be the term ‘tactical marketing’ – an approach inspired from ‘agile project development’ – the goal is to improve the speed, transparency and adaptability to change the face of the marketing function both internally and externally. In essence, agile marketing is a tactical marketing approach which identifies and focuses a series…
Facebook has introduced even more features to help marketers amplify branded content and control campaigns with creators. Facebook say’s they’re also improving the insights section so that we can see what’s working. Previously, a post had to be shared on to the brand page before it could be boosted. The updated features will enable direct…
Are you using social media platforms to promote your business? Many companies fall into the trap of updating them purely with promotional outbound messages, and as a result are doing more harm than good for your business and even putting potential customers off from buying your products or services in the future. Social Media is…
In many of my conversations and meetings with client’s we’re often asked about the measures of engagement: How will you know if a social campaign is effective? How can you tell if the engagement is ‘good’? What does ‘good’ look like? or, How to attract the ‘right’ people to your accounts. All great questions. In…