In the high-stakes, rapidly evolving worlds of tech and telecoms, marketing budgets are under constant scrutiny. Every pound spent needs to deliver tangible results, and simply scattering efforts across various channels often leads to diluted impact and a frustratingly low return on investment (ROI). The answer? Integrated Marketing. For tech and telecoms companies, with their often…
In today’s competitive market, it’s not enough for sustainable companies to simply “do” marketing. It’s crucial to measure the impact of your efforts to ensure you’re effectively reaching your target audience, achieving your business goals, and maximising your return on investment (ROI). Define Clear Marketing Objectives: Before diving into any marketing campaign, clearly define…
The question is on everybody’s mind “How to profit from CX?” Profit from CX: Calculating the ROI of Customer Experience In the competitive business world, calculating the return on investment (ROI) is crucial for success. This is especially true when it comes to CX, which refers to customer experience. To profit from CX if…
Online marketing agency vs full time employee If you have thousands of pounds in your budget for business development this year, you need marketing ROI. You’re faced with a choice – outsource that work to an online marketing agency, or hire a full-time specialised employee who can become an important part of your team and office?…