Creating high-quality content for each marketing channel is crucial for effective digital marketing. Each platform has its unique audience, format, and best practices. Here’s a guide to help you tailor your content to maximise engagement and results across different channels. Understand Your Audience Before diving into content creation, it’s essential to understand your target…
We continue to look at the latest social media updates across the different social platforms, and in this blog we look at some of the updates on Facebook and Instagram. Facebook What’s the latest on Facebook? In January of this year, Facebook started the process of removing certain targeting options. Facebook said, “Starting January…
Facebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience. What’s New . Redesigned layout that’s simpler and more intuitive making it easier to navigate between your personal profile and your public page. It is now more simple…
In a busy world with increasing demands on attention and time, short-form video promises to be the medium of the future! While many apps and platforms have allowed creators to post videos, they rarely allowed for in-app editing or combining multiple takes. Since Vine first appeared in 2012, the demand for video hosting with in-app editing,…
On Saturday, Christopher Wylie revealed to the Observer how Cambridge Analytica had used personal information, taken without authorisation in early 2014 to build a system that could profile individual voters, in order to target them with personalised political ads. He told the Observer: “We exploited Facebook to harvest millions of people’s profiles. And built models…
In Facebook’s bid to reduce spam and ‘engagement bait’ across its platform, Facebook has introduced new code which will now punish posts that ask for ‘likes’ or ‘shares’ across the site. In a post in its newsroom , Facebook wrote: People have told us that they dislike spammy [sic] posts on Facebook that goad them into…
Facebook has introduced even more features to help marketers amplify branded content and control campaigns with creators. Facebook say’s they’re also improving the insights section so that we can see what’s working. Previously, a post had to be shared on to the brand page before it could be boosted. The updated features will enable direct…
If you have recently logged in to the desktop version of Facebook to work on your Facebook page, you will probably have noticed that you can now upload a 20 – 90 second video as a page cover. You can fit a surprising amount of content into just 20 seconds, and you don’t need major…