Gone are the days of one-size-fits-all content marketing. Today’s savvy audience craves a more intimate connection with the brands they choose. They expect content that speaks directly to their needs, interests, and pain points. This is where content marketing personalisation comes in, offering a powerful tool to craft a hyper-personalised customer experience (CX). Here at…
The question is on everybody’s mind “How to profit from CX?” Profit from CX: Calculating the ROI of Customer Experience In the competitive business world, calculating the return on investment (ROI) is crucial for success. This is especially true when it comes to CX, which refers to customer experience. To profit from CX if…
Companies across the UK seemingly failed to prepare for the sudden increase in customer calls in the final two quarters of 2022. This is thought to have been brought on by the global economic crisis. Statistically 46% of consumers have been disappointed with calls to a brand over the last 6 months, and this can…