On Saturday, Christopher Wylie revealed to the Observer how Cambridge Analytica had used personal information, taken without authorisation in early 2014 to build a system that could profile individual voters, in order to target them with personalised political ads. He told the Observer: “We exploited Facebook to harvest millions of people’s profiles. And built models…
‘Agile’ marketing used to be the term ‘tactical marketing’ – an approach inspired from ‘agile project development’ – the goal is to improve the speed, transparency and adaptability to change the face of the marketing function both internally and externally. In essence, agile marketing is a tactical marketing approach which identifies and focuses a series…
Today we have seen Twitter has expanded its ‘longer tweet limit’ to also incorporate threads, as part of its development plan across the social platform. Twitter announces “Sometimes we need more than one Tweet to express ourselves. A thread on Twitter is a series of connected Tweets from one person. With a thread you can…
Our M.D. Claire Curzon had the absolute pleasure for yet another year judging in last weeks Women In Sales Awards #WomenInSales forum in London – as always the judges and finalists made the day an absolute dream! The feedback across social media has mirrored this sentiment, with all finalists and judges commenting on what an…
The SME News Magazine have announced today the winners of the prestigious annual Midlands Enterprise Awards 2017 Awards, with Brighter Directions scooping up the award for ‘Best Outsourced Marketing Agency‘. Brighter Directions, who now employ over twenty staff across the UK, holds their head office in Derbyshire. The friendly team work from an inclusive, creative…
Are you an accountancy firm? Do you ever wonder how Social Media would work for you? Facebook, LinkedIn, Twitter? It’s pretty obvious Social Media dominates our culture and it great for various opportunities such as branding, marketing and even networking! So it’s GREAT if you have been looking into creating an engaging online presence for…
Today Twitter celebrates 10 years of hashtags on it’s micro-blogging platform! As Twitter is the birthplace of modern hashtag usage, its hashtags are more versatile than other sites’. But – there is still significant misconceptions and understanding about ‘how’ businesses can use hashtags to maximise their digital activities. Even after ten years of use online, it’s…
Facebook has introduced even more features to help marketers amplify branded content and control campaigns with creators. Facebook say’s they’re also improving the insights section so that we can see what’s working. Previously, a post had to be shared on to the brand page before it could be boosted. The updated features will enable direct…
Join us on this FREE Digital Marketing Strategy Webinar on the 12th July to learn how your business can understand and maximise your digital marketing activities! This is a short, snappy online course aimed at businesses who are looking to develop an effective and tangible digital marketing strategy for their B2B organisation and, with the…
One thing we get asked as a professional digital agency is about the impact social media has on SEO marketing, so this week we’re sharing some insights on this topic that will help you to develop a clear digital footprint from your activities. The new focus in digital marketing is content. Regardless of company size…