In the business world, trends are constantly changing. As business owners, we need to stay current and up to date with them, so our businesses remain competitive and profitable. Here are some of the ways you can stay current: Social Media It’s crucial to be on social media daily. Use it to stay connected with…
A few weeks ago, we celebrated our brilliant women here at Brighter Directions, but as this week was #InternationalMensDay we think it’s time for our male colleagues to shine (for once, we do have to feel sorry for them in an open office full to the brim of ‘passionate’ women)! Our men may be small in numbers,…
Out of our thirteen-strong (small, but perfectly formed) team, 77% are women! We are passionate about helping and empowering women to thrive in the workplace – and, at a deeper level, diversity at large within our business: over the years we have recruited people from all walks of life, from different nationalities, through to a…
Customer Service Week is ending and it has the team at Brighter Directions reflecting on the importance of our clients and exactly what they mean to us. Personal interactions are a foundation of business and we are lucky to work with truly amazing people. At Brighter Directions, we use our expertise to provide services and…
Has it ever crossed your mind why some businesses dedicate so much time to worrying about public relations, and the potential effect it could have on their company? Well, the answer is that it has the potential to drastically change the fortunes of your business, and also the way others view your organisation. In the…
GDPR General Data Protection Regulation (GDPR) has been in effect since May 25th, and although the significant amount of coverage around the new legislation, there is still many misunderstandings and clarity around how you, as a small business manage the steps you need to take. Our resident GDPR consultant Danielle, has produced an informative, clear white-paper…
On Saturday, Christopher Wylie revealed to the Observer how Cambridge Analytica had used personal information, taken without authorisation in early 2014 to build a system that could profile individual voters, in order to target them with personalised political ads. He told the Observer: “We exploited Facebook to harvest millions of people’s profiles. And built models…
‘Agile’ marketing used to be the term ‘tactical marketing’ – an approach inspired from ‘agile project development’ – the goal is to improve the speed, transparency and adaptability to change the face of the marketing function both internally and externally. In essence, agile marketing is a tactical marketing approach which identifies and focuses a series…
Today we have seen Twitter has expanded its ‘longer tweet limit’ to also incorporate threads, as part of its development plan across the social platform. Twitter announces “Sometimes we need more than one Tweet to express ourselves. A thread on Twitter is a series of connected Tweets from one person. With a thread you can…
Our M.D. Claire Curzon had the absolute pleasure for yet another year judging in last weeks Women In Sales Awards #WomenInSales forum in London – as always the judges and finalists made the day an absolute dream! The feedback across social media has mirrored this sentiment, with all finalists and judges commenting on what an…