In 2019 we need to create a world diverse in leaders, and although women have made great strides in the business world, gender bias in the workplace is still an issue. That’s why for International Women’s Day 2019 we would like to demonstrate how you can create your own work culture, supportive of every gender…
Today marks Employee Appreciation Day 2019, and staff wellbeing and motivation has been at a topical talking point for the past year, with a push to businesses across the globe to focus on well-being and creating a mentally positive workforce, which in turn, generates motivation, increased productivity and ideas to innovate companies. Employee appreciation has…
LinkedIn is one of the top professional social networks and over the past few years it has had a boom in activity and attention. It’s been fourteen years since LinkedIn launched and its recent shift in reputation has made it a lot more noticeable. LinkedIn is no longer viewed as a dull website for company…
Public relations campaigns are well-proven means of attracting and retaining audiences to your brand through consistent messaging and ethos promotions. The lines between marketing and public relations continue to blur as we enter 2019; many emerging trends cross multiple defined strategies, take a look and see which could bring the greatest impact to your business.…
In the business world, trends are constantly changing. As business owners, we need to stay current and up to date with them, so our businesses remain competitive and profitable. Here are some of the ways you can stay current: Social Media It’s crucial to be on social media daily. Use it to stay connected with…
A few weeks ago, we celebrated our brilliant women here at Brighter Directions, but as this week was #InternationalMensDay we think it’s time for our male colleagues to shine (for once, we do have to feel sorry for them in an open office full to the brim of ‘passionate’ women)! Our men may be small in numbers,…
Out of our thirteen-strong (small, but perfectly formed) team, 77% are women! We are passionate about helping and empowering women to thrive in the workplace – and, at a deeper level, diversity at large within our business: over the years we have recruited people from all walks of life, from different nationalities, through to a…
Customer Service Week is ending and it has the team at Brighter Directions reflecting on the importance of our clients and exactly what they mean to us. Personal interactions are a foundation of business and we are lucky to work with truly amazing people. At Brighter Directions, we use our expertise to provide services and…
Has it ever crossed your mind why some businesses dedicate so much time to worrying about public relations, and the potential effect it could have on their company? Well, the answer is that it has the potential to drastically change the fortunes of your business, and also the way others view your organisation. In the…
GDPR General Data Protection Regulation (GDPR) has been in effect since May 25th, and although the significant amount of coverage around the new legislation, there is still many misunderstandings and clarity around how you, as a small business manage the steps you need to take. Our resident GDPR consultant Danielle, has produced an informative, clear white-paper…