When leading a team of any size, having an executive presence is something that will set you apart from the rest. It is also influential in keeping your employees motivated and inspired. Executive presence mainly describes the ability to inspire confidence from your workforce, assuring them that you are the leader for them to follow…
As the world continues to tackle the pandemic with vaccine rollouts being distributed across the world, the way in which content creators can build a sustainable business has changed with the emergence of the “Content Economy.” This term has been used to describe the media trend which has seen content creators such as writers, YouTube…
Most online traffic which brings visitors onto websites is driven by the main search engines. Search engines are unique in the way that they provide targeted traffic for whatever people are searching for. If they cannot find your site or add content to their databases, you are missing out on the opportunity to drive a…
Three months ago the British Government announced an overhaul of privacy rules, splitting from the European Union’s GDPR policy. Two months ago an open consultation on this change was initiated although we are still in the dark on what these changes will actually look like. What we do know is that those behind the decision…
Attracting formidable talent to your business is hard enough. Businesses have dealt with the conundrum of creating the perfect incentive package to attract effective talent to their organisations whilst maintaining the financial viability of hiring such employees. If your business has been around for a while, you would understand that good talent pays for itself…
Before the global pandemic, social media was being labelled as an addiction to millennials. The media was filled with ‘social media detox’ tips, telling consumers it is bad for their mental and physical health and is to blame for the depression rates rising. However, in 2020 everything changed for social media (just one of the…
You may have noticed other the past month or so, that Facebook is changing and is introducing new ways to engage with audiences. One of the biggest new features that is being currently rolled out is the AD centre. You may have seen a new tab available on your page which is called AD centre. For those of…
Social listening is a tool used to monitor social media channels for people’s opinions on your brand, products or competitors often without being aware of you listening. If someone was talking about your brand, wouldn’t you want to know what they were saying? It’s not just about listening to the information, it’s about analysing it…
Today, 5th of September marks #InternationalDayOfCharity 5th September is the selected date as it commemorates the anniversary of the passing away of Mother Teresa who worked tirelessly to overcome poverty, distress and suffering of the poorest in the world. International Day of Charity serves to enhance and increase social responsibility amongst us all, solidarity and…
One of the biggest ‘values’ I believe we offer at Brighter Directions, is the simple initial process of review and audit to assess current positions, and continued due-diligence and dedication to measurement and ROI. In marketing, it can be all too easy to discuss and discard some of the ‘softer’ marketing tactics as ‘intangible’. However,…