The tougher times of 2022 have created more resilience in e-commerce; businesses have become more agile to remain competitive and this can be seen in 2023. Years ago, only 17.8% of sales were made from online purchases. That number is expected to grow and reach 20.8% in 2023, that’s a 2 percentage point increase in…
News rooms are shrinking while the number of new start-ups looking for media attention continues to grow. Knowing how to cut through the noise during your PR campaign can make a huge difference in results. In modern journalism interaction is key, articles which can spread on social platforms is worth more in this digital-first era.…
In 2022 we saw many changes to social media platforms as we know it. From the rise of TikTok to Meta taking over Facebook, the list is endless, and it looks like 2023 has a lot more in store for us. Join us as we take a look at some social trend predictions for 2023!…
With the holiday season upon us, businesses are in one of two positions: they may be rushed off their feet with the onslaught of late shoppers or they may be in their annual slump waiting for the new year to roll around. It is crucial for your business to have prepared for the Christmas period…
Online marketing agency vs full time employee If you have thousands of pounds in your budget for business development this year, you need marketing ROI. You’re faced with a choice – outsource that work to an online marketing agency, or hire a full-time specialised employee who can become an important part of your team and office?…
We continue to look at the latest social media updates across the different social platforms, and in this blog we look at some of the updates on Facebook and Instagram. Facebook What’s the latest on Facebook? In January of this year, Facebook started the process of removing certain targeting options. Facebook said, “Starting January…
Marketing budgets always seem to be the first to go when a business is thinking of making cuts. This is because they often get viewed as non-essential costs, and especially if the money put into the marketing budget did not make any profit for the company. Why businesses shouldn’t cut marketing budgets first Cutting…
Facebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience. What’s New . Redesigned layout that’s simpler and more intuitive making it easier to navigate between your personal profile and your public page. It is now more simple…
What is a buyer persona? Buyer personas are detailed descriptions of each of your target customers/audience. Based on previous customer and consumer research, each buyer persona describes a different fictional buyer who embodies the identified demographics. These are personality traits, income, relationship status, buying behaviours, and motivations of a specific segment. They help you to…
For businesses new and old, there is a holy grail of marketing. Positive PR. Even better, natural positive PR as a direct result of the groundwork put in place by your team. Today, marketing professionals must straddle a line between social media, advertising in print or digital, creating topical and engaging press releases, maintaining close…