The SME News Magazine have announced today the winners of the prestigious annual Midlands Enterprise Awards 2017 Awards, with Brighter Directions scooping up the award for ‘Best Outsourced Marketing Agency‘. Brighter Directions, who now employ over twenty staff across the UK, holds their head office in Derbyshire. The friendly team work from an inclusive, creative…
Are you an accountancy firm? Do you ever wonder how Social Media would work for you? Facebook, LinkedIn, Twitter? It’s pretty obvious Social Media dominates our culture and it great for various opportunities such as branding, marketing and even networking! So it’s GREAT if you have been looking into creating an engaging online presence for…
Today Twitter celebrates 10 years of hashtags on it’s micro-blogging platform! As Twitter is the birthplace of modern hashtag usage, its hashtags are more versatile than other sites’. But – there is still significant misconceptions and understanding about ‘how’ businesses can use hashtags to maximise their digital activities. Even after ten years of use online, it’s…
Facebook has introduced even more features to help marketers amplify branded content and control campaigns with creators. Facebook say’s they’re also improving the insights section so that we can see what’s working. Previously, a post had to be shared on to the brand page before it could be boosted. The updated features will enable direct…
Join us on this FREE Digital Marketing Strategy Webinar on the 12th July to learn how your business can understand and maximise your digital marketing activities! This is a short, snappy online course aimed at businesses who are looking to develop an effective and tangible digital marketing strategy for their B2B organisation and, with the…
One thing we get asked as a professional digital agency is about the impact social media has on SEO marketing, so this week we’re sharing some insights on this topic that will help you to develop a clear digital footprint from your activities. The new focus in digital marketing is content. Regardless of company size…
In our ‘Meet the Team’ series, we are looking at providing a closer look at the fabulous people behind the smiles (and amazing services of course), at Brighter Directions – so each month there will be a ‘spotlight’ shone on each and every one of our wonderful team members – if you would like to…
Everyone that has logged in to social media this morning will have already seen pictures of the many children taking part in the BIG SPOTACULAR as part of Children in Need’s fundraising initiative. Children throughout the UK have arrived at school, wearing spotty outfits and accessories, and of course proud parents have been showing off…
In our ‘Meet the Team’ series, we are looking at providing a closer look at the fabulous people behind the smiles (and amazing services of course), at Brighter Directions – so each month there will be a ‘spotlight’ shone on each and every one of our wonderful team members – if you would like to…
We all know that being too personal on commercial social media profiles can result in not only brand damage but also a significant loss in audience purchasing as a result, (refer to the case of Starbucks in *that* #RaceTogether campaign)! So, how can brands ensure you have the right mix of personal commitment versus commercial…