Today (Wednesday, 17th July) is celebrated as ‘World Emoji Day‘ a day to recognise and celebrate the beauty of what emojis have bought to our day to day lives both personally and business. It is said to be the fastest-growing language in the UK – with more than 2,800 symbols available to use ranging from…
CSR (Corporate Social Responsibility) is on the rise, with ethical marketing growing year by year as people are now purchasing more consciously: CSR it is the moral standpoint of a company and bringing these objectives into your company strategy can help enhance the credibility of your brand whilst also bringing awareness to world issues. The…
In 2019 we need to create a world diverse in leaders, and although women have made great strides in the business world, gender bias in the workplace is still an issue. That’s why for International Women’s Day 2019 we would like to demonstrate how you can create your own work culture, supportive of every gender…
Today marks Employee Appreciation Day 2019, and staff wellbeing and motivation has been at a topical talking point for the past year, with a push to businesses across the globe to focus on well-being and creating a mentally positive workforce, which in turn, generates motivation, increased productivity and ideas to innovate companies. Employee appreciation has…
A few weeks ago, we celebrated our brilliant women here at Brighter Directions, but as this week was #InternationalMensDay we think it’s time for our male colleagues to shine (for once, we do have to feel sorry for them in an open office full to the brim of ‘passionate’ women)! Our men may be small in numbers,…
In Facebook’s bid to reduce spam and ‘engagement bait’ across its platform, Facebook has introduced new code which will now punish posts that ask for ‘likes’ or ‘shares’ across the site. In a post in its newsroom , Facebook wrote: People have told us that they dislike spammy [sic] posts on Facebook that goad them into…
Join us on this FREE Digital Marketing Strategy Webinar on the 12th July to learn how your business can understand and maximise your digital marketing activities! This is a short, snappy online course aimed at businesses who are looking to develop an effective and tangible digital marketing strategy for their B2B organisation and, with the…
There’s no doubt that Facebook is yet another social media platform that’s becoming more and more of a ‘pay to play’ platform, in order to have a wider outreach on posts…. just as the NEW LinkedIn has currently changed pushing more to the premium account rather than standard. The majority of businesses that use Facebook,…
Content marketing is hardly a new concept, and despite its long standing place in the digital marketing arsenal of many businesses, it’s still a high priority. In fact, according to ClickZ Intelligence, almost a quarter of businesses see digital marketing as their key trend for 2016. Other priorities included data and analytics, social media, automation…