In recent years, ethical consumerism has transformed from a niche interest to a mainstream movement, fundamentally shifting marketing strategies and consumer behaviour. As awareness of social and environmental issues grows, consumers increasingly seek brands that align with their values. This blog explores how ethical consumerism is influencing marketing and reshaping the way businesses approach their…
When it comes to finding an inspiration, it is always a good idea to look for it amongst the best in their field. Today we would like you to have a look at five brands that launched notable marketing campaigns that stand out from the crowd in the saturated market that we have observed this…
Technology and social media channels have given wellness businesses the keys to unlocking better wellbeing for an increasingly anxious and burnt-out audience. Whether you are considering promoting a new corporate wellness program or need to acquire XYZ number of new customers for your nutrition or fitness business, it’s essential to understand which wellness marketing ideas…
Who are the influencers of the future? In the UK, 85% of young people unfollowed influential social media stars during the pandemic; but why? This week, we’re discussing influencer marketing across all perspectives. We explore the phases of the purchasing journey and how emotions impact each touchpoint. Over the last decade, we have seen social…