For businesses, the sudden introduction of online marketing with applications like LinkedIn, Twitter and Facebook can seem challenging and daunting to even the most tech savvy of companies.
It’s without doubt that online marketing is the way forward and a sure fire way to generate brand awareness, communicate with your potential markets and increase revenue – over two thirds (64%) of the UK population have researched products/services online within the last 3 months.
Social media for business isn’t a few concept: although it is only recently that it has become a major phenomena sweeping through companies marketing agendas across the globe.
The same social media strategies can be applied whether your company is large or small, but it’s the structure and delivery that will differ and this can be the difference between success and failure.
Brighter Directions based in Derbyshire have been working with companies across the UK for several years in developing successful online campaigns, the most important question you can ask yourself when considering embarking your brand online is ‘What’s right for my brand?’ not, what everyone else is doing.
