Far too many companies are taking the ‘easy option’ by following trends in marketing and many are still not even measuring the impact and success of said campaigns.
Ask yourself this question:
If you don’t know what response your receiving from all your marketing efforts, how do you determine what time is best spent doing which marketing activity?
For example, if you’re advertising in X Magazine’ costing you a fortune – what happens if you aren’t getting any enquiries or customers from it after a reasonable amount of time?
At the same time, social media as a ‘new fad’ seems to be attracting businesses to use as a sole marketing activity which again isn’t always the right way for every business.
Marketing should be researched, correctly implemented, monitored, measured and then acted upon depending on the findings over time.
Otherwise its not marketing – its just another activity that costs the company time and money!
If you feel you need some advice and support to get your marketing campaigns on track, we offer bespoke tailored support services customised to your needs
Contact the office today to find out how we can help you save money and use the right marketing methods for your business on 01246 287414 or visit the website https://www.brighterdirections.co.uk/
