We would like to wish everyone a very happy St George’s Day.
As a very ‘English’ Marketing agency, we celebrated, the only way we know how – by baking home-made cupcakes in red and white and bringing some sunshine (or cake) into the office!
But what does St George’s day truly mean to English people? Or people outside of England for that matter? Our blog explores….
Despite it being a formal National day in England, its not celebrated as a national holiday like many similar events in England or the UK.
According to history, and religious tradition Saint George (the patron saint) was martyred by the Roman emperor Diocletian on the 23rd April AD 303.
Since then, George’s Day is known as the ‘Feast of St George’ or to celebrate all that is ‘English’ by various Christian churches and (retail giants and brands like Sainsbury’s that holds a special event in store every year) as well as by several nations, kingdoms and countries worldwide.
But is that all that St Georges Day is good for nowdays?
Our head office is situated in the heart of England (Derbyshire) as well as having offices in Nottingham and London – so our heritage is very much focused around ‘England’ for which we are incredibly proud of and take the opportunity to use as much as possible, particularly in international marketing campaigns.
England (and UK for that matter) are prestigious ‘icons’ internationally, where we are still very much seen as ‘Great’ – after all, many of these countries actively celebrate St George’s Day (some actually more than us!) like Portugal, Russia, Jordan and even Syria.
People and companies in England are gradually increasing their promotion and the brand of St George’s Day, which we have seen over recent years, increasingly so with the support of the Royal Society of St George, which was established in 1984 and aim to ‘share the love of England and Englishness’.
What do you think – Should we still be celebrating all that is ‘English’ on St George’s Day – or should we now leave it behind in the past, where it began?
