Email Marketing tactics by Brighter Directions
We all know – a subject line can make or break an email campaign.
Nothing is worse than spending hours poring over the perfect copy, only to get little to no response from your prospects. Here are five things you can do today to ensure your email has the best chance of being open and read.
- Be direct: Whether you’re sending a transactional notification or an update such as a newsletter, getting to the point is key. Email subject lines over 40 characters, or more than five to eight words, will get cut short, which doesn’t look good.
- Take out the spam words: Avoid things like ‘free’, ‘buy now’ and putting parts of the subject line in SHOUTY CAPITALS. These are a red flag to spam filters, and look really unprofessional too.
- Be unique: If you’re looking for click worthy subject lines, check out the tactics used by companies like BuzzFeed and Upworthy. While you might not want to resort to shamelessly clickbaiting your emails, there are definitely lessons to be learned from these masters of compelling titles.
- Get personal: Personalising emails is nothing new, but getting super personal is something we can really get excited about. Powerful software can tailor titles and emails to suit individual customer preferences, so make the most of technology to reach out to your clients.
- Make it urgent: A good marketing strategy will have time limited offers that you follow up with reminders. Don’t be afraid to set a daringly short deadline; now or never actually works really well on emails.
There’s nothing more powerful than the perfect subject line when it comes to email marketing. Unfortunately we see all too many email marketers leaving this to last when they’re crafting their campaigns. Put as much time and energy into your subject line copy as you do into every other piece of copywriting you do, and you’ll be rewarded with more opens, more click throughs and ultimately a more engaged, ready to buy audience.
