In the business world, trends are constantly changing. As business owners, we need to stay current and up to date with them, so our businesses remain competitive and profitable. Here are some of the ways you can stay current: Social Media It’s crucial to be on social media daily. Use it to stay connected with…
Has it ever crossed your mind why some businesses dedicate so much time to worrying about public relations, and the potential effect it could have on their company? Well, the answer is that it has the potential to drastically change the fortunes of your business, and also the way others view your organisation. In the…
With the monumental change that has occurred in social media over the last decade, not many things, if any, have had a greater impact on the way that we live our lives. Despite initially being reluctant to use social media, sport is now arguably the leading player when it comes to using this digital platform.…
One of the greatest ways to interact with customers is undoubtedly through social media. This is why it is essential to ensure that your social media content is not outdated and obsolete, resulting in it being completely overlooked. To get the most out of your company’s social media department, it may be worth (it will…
Never underestimate how a successful email marketing campaign can positively impact your business. Believe it or not, many companies do, believing that just sending out the same email to all of their customers is sufficed. Gone are the days however , when just changing the name of the person who the email is addressed to is…
The new GDPR regulations become a reality later this month, and the efforts to comply with these new regulations are now in full throttle. An example of this (as you may have noticed), is that companies who regularly get in touch with you, are now contacting you in regards to future communications with updated service…
If you have not been around for the last few days, or you may just be blissfully unaware- Twitter has made some improvements (well, so they say) to its service. The company is promoting more news links in its customer’s timelines. Over the last couple of years, Twitter has made a relentless push into news,…
Businesses all over the world will have now heard about the EU’s new data privacy law ‘GDPR’. Yes it seemed very daunting at first, but while the new law requires a significant amount of effort to comply with if you hold a lot of data, it can also lead to some great benefits for you…
Still confused about the #GDPR regulations that come into place, in less than 5 months? Our blog series on the topic aims to dispel some of the myths around your responsibilities! GDPR stands for General Data Protection regulations, which is being put into place on 25th of May 2018. The GDPR is put in place…
It can be difficult for finance companies to understand where they need to be marketing, and how they need to do it! At Brighter Directions we firmly believe in educating and the transfer of information to our clients and contacts so that you have all the information to excel at your social media campaigns, whether…