Marketing budgets always seem to be the first to go when a business is thinking of making cuts. This is because they often get viewed as non-essential costs, and especially if the money put into the marketing budget did not make any profit for the company. Why businesses shouldn’t cut marketing budgets first Cutting…
What is a buyer persona? Buyer personas are detailed descriptions of each of your target customers/audience. Based on previous customer and consumer research, each buyer persona describes a different fictional buyer who embodies the identified demographics. These are personality traits, income, relationship status, buying behaviours, and motivations of a specific segment. They help you to…
The importance of marketing within any business remains an important necessity. Its presence allows the customer to be educated on the products and services that a business has to offer. Marketing engages any customer and helps them to make a buying decision. Not only that, the marketing function within a business helps to create and…
Whether you’re a business owner or marketer, data analytics are key to learn about customer habits with target precision. This data includes, but is not limited to, from their favourite TV shows to what time they nap or take out the dog. To compete in today’s marketplace, understanding your customer and their preferences is essential.…
The integration of social networks like Facebook and Instagram are attractive for most marketers. The ability to gather exposure for a brand or product organically has allowed exponential growth in the e-commerce space with firms gathering demand through greater use of social media content marketing. This even includes platforms like TikTok. Real salespeople, however, know…
More than 90% of customers say they would switch to another company in the wake of bad customer service. More than 60% say they are willing to pay more for outstanding customer service. There is a massive opportunity in these figures. Empathy and emotional intelligence Exceptional customer service is built on an agent’s empathy…
Employee experience isn’t always about having flashy extras and benefits that may sustain you briefly but in the long term doesn’t end up fulfilling your needs as an employee as a whole. Materialistic benefits such as expensive gym memberships, gift vouchers, all paid for dinners and drinks etc, these benefits are seen to be less…
The world of work is constantly changing and evolving. For leaders to keep up with this, they need to adapt and stay ahead of changes. To be successful in the future, they need to be open to doing this in the present, here are some strategies to help: Constant learning Leaders can’t keep their…