Never underestimate how a successful email marketing campaign can positively impact your business. Believe it or not, many companies do, believing that just sending out the same email to all of their customers is sufficed. Gone are the days however , when just changing the name of the person who the email is addressed to is…
The new GDPR regulations become a reality later this month, and the efforts to comply with these new regulations are now in full throttle. An example of this (as you may have noticed), is that companies who regularly get in touch with you, are now contacting you in regards to future communications with updated service…
Businesses all over the world will have now heard about the EU’s new data privacy law ‘GDPR’. Yes it seemed very daunting at first, but while the new law requires a significant amount of effort to comply with if you hold a lot of data, it can also lead to some great benefits for you…
Still confused about the #GDPR regulations that come into place, in less than 5 months? Our blog series on the topic aims to dispel some of the myths around your responsibilities! GDPR stands for General Data Protection regulations, which is being put into place on 25th of May 2018. The GDPR is put in place…
Every company has had to abide by the new Data Protection Act 1998 when dealing with personal data, (basically ANY data that contains any personal information, this includes business contact details!) but now there’s a new kid on the block: the General Data Protection Regulation (GDPR). The GDPR isn’t intended to replace the Data Protection…
Following on from our previous post about the new ‘Re-permissioning’ data law which came into effect earlier this year, last month the new UK GDPR (General Data Protection Regulation) was announced which adds further burden and requirement for UK organisations to get their data in order by the end of this year. As a result…
The new law around data comes into force in April 2017 yet we have found at Brighter Directions, many of the organisations and people we speak to who have a marketing agency or team, still don’t know enough (or at all) about the changes and the impact it will make to marketing. This legislation has…
It might feel waaaay too early to be talking about the ‘C’ word, but as marketers, we should already be on our game for Christmas 2015. Statistics show that around 25% of consumers will have already done the bulk of their shopping by November, so if you want…
We all know – a subject line can make or break an email campaign. Nothing is worse than spending hours poring over the perfect copy, only to get little to no response from your prospects. Here are five things you can do today to ensure your email has the best chance of being open and read.…