Messaging is now a more popular form of digital communication than social networking as it allows more immediate and direct communication. In today’s world, texting has given up its high status to the most popular smartphone function, online messengers apps such as WhatsApp and Facebook Messenger. WhatsApp is the biggest communication tool for teams and…
There have been many social media trends throughout the year of 2018 and we are here to explain the social media trend predictions for 2019. It’s the return of the real. With the ongoing spread of ‘fake news’ and data manipulation throughout 2018 consumers have now lost a lot of trust in social media.…
Public relations campaigns are well-proven means of attracting and retaining audiences to your brand through consistent messaging and ethos promotions. The lines between marketing and public relations continue to blur as we enter 2019; many emerging trends cross multiple defined strategies, take a look and see which could bring the greatest impact to your business.…
What marks the beginning of the holiday season for you? Or, what is your favourite part of the holiday season? The festive season can actually inspire your marketing efforts to help you reach your target audience and build your profile. Here are a few simple ways you can use the festive season to inspire your…
A few weeks ago, we celebrated our brilliant women here at Brighter Directions, but as this week was #InternationalMensDay we think it’s time for our male colleagues to shine (for once, we do have to feel sorry for them in an open office full to the brim of ‘passionate’ women)! Our men may be small in numbers,…
Out of our thirteen-strong (small, but perfectly formed) team, 77% are women! We are passionate about helping and empowering women to thrive in the workplace – and, at a deeper level, diversity at large within our business: over the years we have recruited people from all walks of life, from different nationalities, through to a…
With over three billion people using social media each month it’s impacted on the way we search for information. The use of social media in health is no different. Taking to social media to share opinions and news, to air grievances and appreciation, and to find information, more and more of us rely on these…
Customer Service Week is ending and it has the team at Brighter Directions reflecting on the importance of our clients and exactly what they mean to us. Personal interactions are a foundation of business and we are lucky to work with truly amazing people. At Brighter Directions, we use our expertise to provide services and…
Has it ever crossed your mind why some businesses dedicate so much time to worrying about public relations, and the potential effect it could have on their company? Well, the answer is that it has the potential to drastically change the fortunes of your business, and also the way others view your organisation. In the…
With the monumental change that has occurred in social media over the last decade, not many things, if any, have had a greater impact on the way that we live our lives. Despite initially being reluctant to use social media, sport is now arguably the leading player when it comes to using this digital platform.…