I was recently sent an invitation to join a new online resource for women in business and thought I would share this with you as it contains some fantastic information to help everyone in business. WomansWork is a monthly one-stop resource for women. Providing support for start-ups, the self-employed, those wishing to get back into…
DetailsOver the years working with a wide section of business, from small to large, it’s always interesting to see how different businesses carry out their marketing Many businesses take the butterfly approach, flitting from one activity to another, not really getting much accomplished and moving from one activity to another in hope of immediate results…
DetailsBrighter Directions publish a monthly newsletter packed full of tips and information affecting the business industry around the East Midlands, UK To help keep you up to date we will be publishing the content on our blog each month.. July 2010 Issue: Last week’s #budget means a lot of changes, particularly for the smaller business.…
DetailsWhat is, as Bush put it; ‘the vision thing?’ Well, you’d be surprised how few companies, large as well as small, actually get this right, including more than a few who enjoyed mocking poor old George. I was recently discussing this story with a client who assumed they had ‘the vision thing’ sorted and who…
DetailsThere has never been a more important time for small businesses to invest in the effectiveness of their sales and marketing activities. Recent research by the LSC (Learning Skills Council) found that businesses that invest in training are 25% more likely to survive. Brighter Directions offer practical, relevant high quality training events throughout the region…
DetailsLast weeks budget means alot of changes going forward for businesses, here are the key-facts which could affect you: • The standard rate of VAT will be 20% from Tuesday 4 January 2011. • From 23 June 2010, the rate of capital gains tax will increase to 28% for higher and additional rate taxpayers, but…
Details@brighteridea is the online marketing brand for Brighter Directions, who specialise in helping small businesses make the most out of what you have.. Did you know….?? • There are 2.4m Twitter users for business in the UK alone• Facebook has 23m active users in the UK• 80% of companies use LinkedIn as their main source…
DetailsRegeneration Scheme – Clay Cross, Chesterfield. Work started last month on the £22 million scheme to bring employment and visitors to Clay Cross in Chesterfield, Derbyshire. The designs include a new Tesco superstore, retail units as well as a brand new bus station and link road during the first phase of the development. More than…
DetailsIn business, I think it’s vital to build strong, honest, positive relationships with everyone I meet, contacts, associates and potential clients. We work very hard in this particular area and have built very firm friendships along the way by doing so.. Recently I was contacted by an individual from a networking group attended last year…
DetailsHow do you write a good strapline? It’s a good question and for most copywriters the arrival on your desk of a new strapline brief can fill you with excitement and trepidation in equal measures. Why? Because it’s your opportunity to show your skills and possibly create a strapline that really captures the essence of…
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