By now, most of us have heard about the drama surrounding HMV where an ex-employee took to Twitter to raise his discontent at being made redundant from his job in one of the UK HMV music stores. We captured the rant prior to the company removing them from public view: HMV has been struggling with…
DetailsOver the past year we have seen a huge growth in SME activity through Social Media and the use of Hashtags, unfortunately not all positive either.. A hashtag is a word or a phrase prefixed with the symbol # – This is a form of meta-tag (the way Google and other search facilities read information)…
DetailsEveryone loves seeing the landscape covered in beautiful white snowflakes dont they? The fluffy white stuff brings back child-hood memories of days off school sledging (for those old enough to remember that) and warming up with a cup of hot chocolate inside afterwards. Thats great when you are young with no commitments, but what about when…
DetailsAs 2012 closes and 2013 opens new doors, we are another year older and business is booming so which we thank our fabulous, loyal clients who have been a pleasure to work with and continue to be so heading into the future.Our future is certainly ‘bright’Because we specialise in providing outsourced services (i.e. us working for our…
DetailsWishing you a brighter Christmas and successful New Year! Our offices will close at 3pm on 21st December and re-open again at 9am on Thursday 3rd January 2013 Looking into 2013, heres our TOP FIVE tips to excel your Marketing efforts… 1. Plan- Having clear objectives and goals for your business in the start of…
DetailsWe are delighted to announce that Brighter Directions have for a second year running been announced as finalists in the BESMA British Excellence in Sales & Marketing Awards – in not one but two categories, for sales support and customer service excellence.BESMA is considered as the most prestigious and highest achieving national awards contribution throughout the whole of…
DetailsRecently we were asked to contribute towards a national discussion point on what we think it takes to be a Social Media expert in this day and age… It seemed that many industry specialists would agree that it’s hard to claim to be an expert when the digital landscape is constantly changing, however like many…
DetailsBritain’s Got Talent star Susan Boyle’s PR team have sparked viral controversy online by inviting fans to celebrate the release of her new album with #susanalbumparty The PR company had intended it to be read as ‘Susan album party’ on her official profile. Her album is called ‘Standing Ovation: The Greatest Songs From The Stage’.…
DetailsAs specialists in Social Media we ensure we are always aware of the latest regulations and policies throughout platforms on display criteria. Unfortunately not all companies offering services operate under the same ethos or credible sources as we do at Brighter Directions. Because more and more small businesses are using platforms like Twitter to promote their business,…
DetailsAs a full marketing agency, we know how important it is to keep our eyes on the ball when it comes to managing negative comments through online marketing campaigns but nothing could have prepared us for the latest media outburst that was Bodyform’s response to a Facebook complaint… We’re all familiar with the marketing TV…
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