Have you ever heard of a touch-point in Marketing meetings? If not, don’t worry, its one of the many misconceptions and ‘jargon wording’ used by Marketing professionals, but, they do play a very important role within your marketing strategy. Touch-points are often described as the points of contact prospective and existing clients have with you/…
DetailsSadly we witness far too many instances across the globe where crisis management teams are not integrated with the marketing teams managing social media output, resulting in unsympathetic and irrelevant social media promotional posts. In the light of the recent tragedy in Boston last month, there were even brands on Twitter and Facebook using the…
DetailsMeasuring the success of your marketing is a vital task. It identifies your return on investment (ROI), showing you what works and, crucially, how worthwhile it has been to spend the money you have. In turn, this helps you develop and refine your marketing strategy. This guide introduces to: Setting objectives Measuring success Techniques to…
DetailsThe Women’s Business Awards took place in March this year at the Raddison Blu Hotel, East Midlands airport. Brighter Directions were nominated by happy clients for the regional awards, through the Derbyshire and Nottinghamshire Chamber of Commerce. Announced as ‘finalists’ in both categories, ‘Team of the Year’ and our very own, up and coming Sales…
DetailsHappy 7th Birthday to @twitter today, seven years ago on the day @jack first tweeted and now the fun, social media and micro-blogging site is used by millions across the globe. Twitter has celebrated with a blog demonstrating all their milestones, shows some interesting reading for us as we were one of the first users of…
DetailsFollowing on from our previous post What are Hashtags – we have been asked many times about the ‘best practice and usage’ for a commercial strategy. For small businesses, the use is often surrounded by alot of misconception or ‘following’ what other people are doing, unfortunately because of this, many of the #hashtags in social…
DetailsBrighter Directions had an amazing time at the Lancaster London hotel on Thursday 28th February to celebrate our fantastic achievement in the National BESMA (British Excellence in Sales & Marketing awards) against the very BEST elite companies for 2012/13. MD, Claire Curzon says “I am extremely proud to have this high professional recognition at such a high…
DetailsBecause of high-profile media cases like Lord McAlpine – The law on ‘what you can say’ through Social Media sites is increasingly on the agenda for discussion. A total of 653 people faced criminal charges in England and Wales last year (2012) in connection with comments made on Twitter or Facebook. These divided into offences committed…
DetailsDerby City Council is now inviting funding applications from businesses in Derby and City’s travel to work area for innovation and growth potential. Applications are being welcomed from all sectors, particularly in aerospace, rail and automotive sectors. More information can be found on the website www.derby.gov.uk
DetailsThere are two advantages to outsourcing social media interactions to a specialist firm: Reducing costs Gaining access to professionals who know more about the tools and about building communities. Some companies outsource because they don’t know enough about social media, and they don’t want to risk making mistakes. The continuous change of social media tools…
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