Content marketing is hardly a new concept, and despite its long standing place in the digital marketing arsenal of many businesses, it’s still a high priority. In fact, according to ClickZ Intelligence, almost a quarter of businesses see digital marketing as their key trend for 2016. Other priorities included data and analytics, social media, automation…
DetailsThe 1st of February isn’t just a new month at Brighter Directions HQ, it’s also the time for our new Export Manager, Corentin Rolland to start his career with us! Corentin comes from France nationality and has been studying a three-year vocational course in business school at the Ecole Atlantique de Commerce in Nantes, within business…
DetailsBrighter Directions experts in digital marketing There’s no magic formula to make your marketing a success. Getting the engagement and attention you desire can be a long, hard slog, but it can be infinitely compounded when you make one of these silly digital marketing mistakes. Here are some of the worst offenders, and how you…
DetailsCampbell’s Soup is the latest brand to have been hacked by fake ‘Customer Service’ representatives online through Social Media Feeds. Their latest advert, which has been featured in the USA for the past several weeks, features a gay couple feeding their child – while most of us would see…
DetailsIt might feel waaaay too early to be talking about the ‘C’ word, but as marketers, we should already be on our game for Christmas 2015. Statistics show that around 25% of consumers will have already done the bulk of their shopping by November, so if you want…
DetailsWith around 65 per cent of product launches ending in a less than successful conclusion, it’s clear that a great product launch has to be well thought out, well executed and meticulously managed. To make a product launch a success, you need to establish credibility, generate brand awareness, stimulate desire…
DetailsWe all know – a subject line can make or break an email campaign. Nothing is worse than spending hours poring over the perfect copy, only to get little to no response from your prospects. Here are five things you can do today to ensure your email has the best chance of being open and read.…
DetailsIt’s not often enough that we see companies putting out heart-felt praises and messages to staff, (and that includes us)! For the most part, internal management is just that – practises and organisation motivational tactics are in place to boost morale and drive productivity – but sometimes it’s just not enough and the world needs…
DetailsIf you’re serious about increasing your brand engagement and traffic to your website, then video definitely deserves a place in your marketing arsenal. Thanks to streams like YouTube, not to mention Facebook’s automatic streaming of video content, more and more people are engaging with visual media like this. Here are ten statistics we’ve read this…
DetailsIt was only a matter of time before Facebook took the ‘LIKE’ concept 90 degrees, we all knew it was coming – yet, last week when Facebook founder Mark Zuckerberg said the button would be a way for people to express empathy and was “very close” to having it ready for user testing – the world-wide-web wen’t…
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