It is pretty clear that everyone needs strategic account management, although not everyone has time to put efficient account management into place. However, practising and promoting good account management really is good for you. And, when done right, it’s good for your clients and customers too. You’ve probably heard the majority – if not all…
DetailsOn Saturday, Christopher Wylie revealed to the Observer how Cambridge Analytica had used personal information, taken without authorisation in early 2014 to build a system that could profile individual voters, in order to target them with personalised political ads. He told the Observer: “We exploited Facebook to harvest millions of people’s profiles. And built models…
DetailsBusinesses all over the world will have now heard about the EU’s new data privacy law ‘GDPR’. Yes it seemed very daunting at first, but while the new law requires a significant amount of effort to comply with if you hold a lot of data, it can also lead to some great benefits for you…
Details‘Agile’ marketing used to be the term ‘tactical marketing’ – an approach inspired from ‘agile project development’ – the goal is to improve the speed, transparency and adaptability to change the face of the marketing function both internally and externally. In essence, agile marketing is a tactical marketing approach which identifies and focuses a series…
DetailsStill confused about the #GDPR regulations that come into place, in less than 5 months? Our blog series on the topic aims to dispel some of the myths around your responsibilities! GDPR stands for General Data Protection regulations, which is being put into place on 25th of May 2018. The GDPR is put in place…
DetailsIn Facebook’s bid to reduce spam and ‘engagement bait’ across its platform, Facebook has introduced new code which will now punish posts that ask for ‘likes’ or ‘shares’ across the site. In a post in its newsroom , Facebook wrote: People have told us that they dislike spammy [sic] posts on Facebook that goad them into…
DetailsToday we have seen Twitter has expanded its ‘longer tweet limit’ to also incorporate threads, as part of its development plan across the social platform. Twitter announces “Sometimes we need more than one Tweet to express ourselves. A thread on Twitter is a series of connected Tweets from one person. With a thread you can…
DetailsEvery company has had to abide by the new Data Protection Act 1998 when dealing with personal data, (basically ANY data that contains any personal information, this includes business contact details!) but now there’s a new kid on the block: the General Data Protection Regulation (GDPR). The GDPR isn’t intended to replace the Data Protection…
DetailsOur M.D. Claire Curzon had the absolute pleasure for yet another year judging in last weeks Women In Sales Awards #WomenInSales forum in London – as always the judges and finalists made the day an absolute dream! The feedback across social media has mirrored this sentiment, with all finalists and judges commenting on what an…
DetailsThe SME News Magazine have announced today the winners of the prestigious annual Midlands Enterprise Awards 2017 Awards, with Brighter Directions scooping up the award for ‘Best Outsourced Marketing Agency‘. Brighter Directions, who now employ over twenty staff across the UK, holds their head office in Derbyshire. The friendly team work from an inclusive, creative…
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