CSR (Corporate Social Responsibility) is on the rise, with ethical marketing growing year by year as people are now purchasing more consciously: CSR it is the moral standpoint of a company and bringing these objectives into your company strategy can help enhance the credibility of your brand whilst also bringing awareness to world issues. The…
DetailsIn 2019 we need to create a world diverse in leaders, and although women have made great strides in the business world, gender bias in the workplace is still an issue. That’s why for International Women’s Day 2019 we would like to demonstrate how you can create your own work culture, supportive of every gender…
DetailsToday marks Employee Appreciation Day 2019, and staff wellbeing and motivation has been at a topical talking point for the past year, with a push to businesses across the globe to focus on well-being and creating a mentally positive workforce, which in turn, generates motivation, increased productivity and ideas to innovate companies. Employee appreciation has…
DetailsLinkedIn is one of the top professional social networks and over the past few years it has had a boom in activity and attention. It’s been fourteen years since LinkedIn launched and its recent shift in reputation has made it a lot more noticeable. LinkedIn is no longer viewed as a dull website for company…
DetailsMessaging is now a more popular form of digital communication than social networking as it allows more immediate and direct communication. In today’s world, texting has given up its high status to the most popular smartphone function, online messengers apps such as WhatsApp and Facebook Messenger. WhatsApp is the biggest communication tool for teams and…
DetailsThere have been many social media trends throughout the year of 2018 and we are here to explain the social media trend predictions for 2019. It’s the return of the real. With the ongoing spread of ‘fake news’ and data manipulation throughout 2018 consumers have now lost a lot of trust in social media.…
DetailsPublic relations campaigns are well-proven means of attracting and retaining audiences to your brand through consistent messaging and ethos promotions. The lines between marketing and public relations continue to blur as we enter 2019; many emerging trends cross multiple defined strategies, take a look and see which could bring the greatest impact to your business.…
DetailsWhat marks the beginning of the holiday season for you? Or, what is your favourite part of the holiday season? The festive season can actually inspire your marketing efforts to help you reach your target audience and build your profile. Here are a few simple ways you can use the festive season to inspire your…
DetailsIn the business world, trends are constantly changing. As business owners, we need to stay current and up to date with them, so our businesses remain competitive and profitable. Here are some of the ways you can stay current: Social Media It’s crucial to be on social media daily. Use it to stay connected with…
DetailsThe use of Social Media in recruitment has grown by more than 50% in the past five years, yet a large number of recruiters still don’t utilise these avenues in their recruitment process. With businesses everywhere using it as a method to engage with others, it’s an effective, affordable tool for recruiters. Benefits of social…
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