We came across this image the other day on one of the many social media sites we belong to and simply had to share it with you…
The photo came with the caption ‘Beware of cheap imitations’ and talked about how a service costing far less than the quality alternative, is probably not a cheaper version at all.
Particularly in digital media, there is often promotion of ‘cheaper versions’ of professional Marketing & Digital Agencies; often found in the role of freelance Social Media Managers and alike.
So why pay more and use an Experienced Agency like Brighter Directions over a Freelancer?
Well, that’s because agencies…..
ü Have greater experience. Fact.
The management and the senior team that work in marketing agencies MUST have the most respected, practical and demonstrated experience to head up a fully functional agency. The majority of the time, they have had high-level corporate roles that have provided the skill, knowledge and attitude to thrive in business and are now transferring this to your business.
ü Have more resource and dedication to your Social Media management
Agencies live and breathe marketing and have an equally dedicated, hardworking and ethical team that all work to the same passion and quality standard – These people are professionally skilled at managing commercial social media accounts and will be there when you are on holiday/busy at work/ playing with your children or simply resting at home.. Getting cover isn’t a problem for agencies because we work as an effective ‘team’ – which means that there will NEVER be a ‘rest’ in your activities online!
ü Employ the best of the best and constantly evaluate training and staff development
Agencies get a higher calibre candidate in role and it doesn’t stop there. We constantly work with our team to up skill, train, mentor and develop to ensure that each and every person is increasing skill and learning new technologies that hit the market which we can use to benefit our client campaigns, be it a new social network, software or tool.
Cheap imitations of the same service often end up costing you money and you NEVER get what you pay for because you are measuring it against the best!
For more advice or to discuss your Social Media requirements, call Brighter Directions on 01246 252855 or visit www.brighterdirections.co.uk
