The easiest way to get your emails a direct route to the SPAM folder are the words used in your subject line.
Most email softwares now have an automatic spam filter within the programming to ‘bin’ any emails it deems not relevant or spam.
Some basic rules when considering the subject line:
* A blank subject line
* Contain the words alert, response, assistance, proposal, reply, warning, notification, greeting, matter, credited, owe, indebted, debt, obligation or reactivation… or misspellings of those words.
* Contains the month abbreviated (example: May)
* Begins with “Re: new”
* Includes the words: “a bigger”
* Includes the words: “approves you” or “approved”
* Includes the words: “at no cost”
* Includes the words: “security measures”
* Includes the word: “cheap”
* Includes the words: “low rates”
* Includes the words: “as seen”.
* Starts with a pound sign (£) or spammy looking monetary reference.
* Includes the words: “your bills”.
* Includes the words: “your family”.
* Includes the words: “no prescription” or “online pharmaceutical”.
* Start with lose, “weight loss”, or talks about losing weight or pounds.
* Includes the reference to buy or buying.
* Starts with “Do you dream”, “Do you have”, “Do you want”, “Do you love”, etc.
* Is in ALL CAPITALS.
* Contains the first part of the email address (example: subject contains “Dave” and the email is addressed to dave@domain.com.
* Cotains sexually-explicit content.
* If the sentance attempts to obfuscate or misspell words. (example: c1alis, x@nax)
* If the subject line contains an English or Japanese UCE code.
From a Marketing perspective, we always advise our clients to research the subject lines of any marketing campaigns, especially email marketing.
This is more to do with the fact that you will increase engagement and reach the right target people with your campaigns than it get automatically ‘binned’
For mroe information please call Brighter Directions on 01246 287414
