Social media has been at the cornerstone of reaching new clients as well as maintaining relationships with current and lapsed customers. The art of social media marketing can be a difficult one but if mastered correctly, can come with great rewards. As the new generations grow up with the use of the internet and digitisation,…
The integration of social networks like Facebook and Instagram are attractive for most marketers. The ability to gather exposure for a brand or product organically has allowed exponential growth in the e-commerce space with firms gathering demand through greater use of social media content marketing. This even includes platforms like TikTok. Real salespeople, however, know…
Attracting formidable talent to your business is hard enough. Businesses have dealt with the conundrum of creating the perfect incentive package to attract effective talent to their organisations whilst maintaining the financial viability of hiring such employees. If your business has been around for a while, you would understand that good talent pays for itself…
During the last year, everyone has been affected by the pandemic crisis in some way. This helped recognise the importance of prioritising mental health and raising mental awareness in both personal and professional lives. As part of this, workplaces have worked to destigmatise issues around mental health. Employees are to feel better supported. Leaders can…
When you develop and launch a product, it can feel like a huge relief to see the progress you have made up until the finished product line. But the next step is crucial; gaining traffic into your ecommerce site or attention for your product can be difficult, time-consuming, and sometimes may seem impossible. This is…