Webinars (also known as web-conferences) are presentations, seminars or workshops delivered online (usually via video conferencing software’s), with an interactive element – for example to give, receive and discuss information presented on the screen. Although they have been around for a while now, they are becoming an increasingly productive way for businesses to demonstrate their…
Do you find yourself spending hours every day monitoring your business’s Twitter, Facebook and LinkedIn accounts, but dream of delegating this task this to somebody else? You are not alone!! According to a recent study, by ‘Outsourcing Activities in the small business world’ many small business owners actually want to outsource and get help managing…
When creating your Instagram account for the business if you already have a Twitter account use the same Twitter name – makes it easier for people to find you, upload the company / brand logo as the Profile Picture – endorses brand awareness Tips for using Instagram for business; Balance fun images with pictures from…
A new Facebook update, targeted primarily at business pages has eased some of the negative pressure for companies that get a flood of negative comments on their home pages by no longer allowing comments to be seen front and centre but rather, hiding negative comments, which can be seen by clicking on an icon or…
For some businesses, developing a structured digital strategy for their social media campaigns is like trekking in the dessert – unknown, scary as heck and something way out of their depth….. for us it’s like second nature, shaking hands and a welcome chocolate cake! We have various infographics which cover this subject, but for the…
Getting up in the morning for some people isn’t a desired re-action, or maybe that was just me and my family, either way that changed for me when I started working at brighter directions. I actually enjoy getting up in the morning and coming to work. Maybe it’s because the office is full of lovely…
Let’s be honest, when it comes to businesses investing in digital marketing – the internet is a dangerous minefield! Whether you are talking about social media policies to stop staff from any keyboard warrior activity (a term politely used for individuals who have a rant online – in commercial sense, this is essentially talking about…
Facebook frequently assesses how it can protect user information, and being such a large social network, privacy is always a constant battle for digital businesses. Over the past year, Facebook has been successful in introducing a range of new features and controls to help the user get more accuracy from Facebook experience, including promotions and…
We have been lucky enough to get to know the beautiful and talented business woman, otherwise known as head-honcho from Zars Media – Afi – over the past years through various commercial events. This year, we were honoured to have been invited to the glamourous WIS Awards (Women in Sales) awards, managed by none other…
The Brighter Directions team had a productive day at the National Sales Conference this week, in Coventry, held at the Ricoh Arena. This year, our lovely MD, Claire Curzon delivered an insightful presentation around utilising Social Media at events for maximum exposure and ROI to the exhibitors who graded excellent feedback. The exhibition also saw…