Never underestimate how a successful email marketing campaign can positively impact your business. Believe it or not, many companies do, believing that just sending out the same email to all of their customers is sufficed. Gone are the days however , when just changing the name of the person who the email is addressed to is…
GDPR General Data Protection Regulation (GDPR) has been in effect since May 25th, and although the significant amount of coverage around the new legislation, there is still many misunderstandings and clarity around how you, as a small business manage the steps you need to take. Our resident GDPR consultant Danielle, has produced an informative, clear white-paper…
How many times have you heard the phrases ‘Don’t worry, there’s still time,’ ‘There’s always tomorrow,’ or ‘It’s never too late,’ and thought to yourself- they’re just saying that to make me feel better, and not to panic? Well, these phrases seem like they were made especially for this week! You’re probably thinking to yourself-…
The new GDPR regulations become a reality later this month, and the efforts to comply with these new regulations are now in full throttle. An example of this (as you may have noticed), is that companies who regularly get in touch with you, are now contacting you in regards to future communications with updated service…
If you have not been around for the last few days, or you may just be blissfully unaware- Twitter has made some improvements (well, so they say) to its service. The company is promoting more news links in its customer’s timelines. Over the last couple of years, Twitter has made a relentless push into news,…
It is pretty clear that everyone needs strategic account management, although not everyone has time to put efficient account management into place. However, practising and promoting good account management really is good for you. And, when done right, it’s good for your clients and customers too. You’ve probably heard the majority – if not all…
On Saturday, Christopher Wylie revealed to the Observer how Cambridge Analytica had used personal information, taken without authorisation in early 2014 to build a system that could profile individual voters, in order to target them with personalised political ads. He told the Observer: “We exploited Facebook to harvest millions of people’s profiles. And built models…
Businesses all over the world will have now heard about the EU’s new data privacy law ‘GDPR’. Yes it seemed very daunting at first, but while the new law requires a significant amount of effort to comply with if you hold a lot of data, it can also lead to some great benefits for you…
‘Agile’ marketing used to be the term ‘tactical marketing’ – an approach inspired from ‘agile project development’ – the goal is to improve the speed, transparency and adaptability to change the face of the marketing function both internally and externally. In essence, agile marketing is a tactical marketing approach which identifies and focuses a series…
Still confused about the #GDPR regulations that come into place, in less than 5 months? Our blog series on the topic aims to dispel some of the myths around your responsibilities! GDPR stands for General Data Protection regulations, which is being put into place on 25th of May 2018. The GDPR is put in place…