As specialists in Social Media we ensure we are always aware of the latest regulations and policies throughout platforms on display criteria. Unfortunately not all companies offering services operate under the same ethos or credible sources as we do at Brighter Directions. Because more and more small businesses are using platforms like Twitter to promote their business,…
As a full marketing agency, we know how important it is to keep our eyes on the ball when it comes to managing negative comments through online marketing campaigns but nothing could have prepared us for the latest media outburst that was Bodyform’s response to a Facebook complaint… We’re all familiar with the marketing TV…
New and growing businesses are always looking for ways to generate a better business model and more importantly funding to enable this all important growth.We are always being asked about funding streams available to businesses, so we thought we would take a look around and try and supply information on the various initiatives available to…
Before even thinking about selling your product or service you need to define who your customer is and understand them. This may sound obvious, but it is crucial to every aspect of business development, whether you are a start-up business or an established one looking to generate new market opportunities. Although it sounds counter-intuitive, you…
Technology Strategy Board has brought together a new scheme to encourage small businesses to work with external experts to progress their business.There are currently three specific innovation voucher schemes in the UK being: Agrifood Build Environment Space These vouchers will be available up to £8,000 for the help of an external supplier to develop the…
By Emma (Sales & Media Executive)After my first press release made it into the Derbyshire Times, I felt a real sense of achievement that I had written an article that should give local small to medium size businesses the motivation they need to seek some help, especially when trying to grow by promoting their products…
CALLING ALL BUSINESS OWNERS –Do you have kids over the age of 18? Would you like your kids to learn the ropes of the family business? Are you keen to kick-start their career? If so, you could be part of an exciting new Channel 4 project. Two Four Broadcast are currently piloting a new series…
ANY BUSINESSES WANT TO BE A GUINEA PIG? To get a bespoke Marketing Strategy written and developed with tangible sales opportunities and market suggestions for growth in a full collated report for 90% less than the normal cost!! For you just £150 + vat RRP over £1,500 for a full strategy by Brighter Directions. Our…
By Brighter Directions Sales Executive Emma: Being a sales executive for an excellent marketing firm you have to keep your skills and knowledge fresh. This month I attended an in-depth sales training course which helped me to do exactly that! Attending training outside of the normal office environment helped me to think outside the…
In Business Development and particularly Commercial Marketing, the three words are used to connect and pull together the business development plan, although most times for small-medium businesses the phrases and words are often misunderstood.. This blog post hopes to dispel some of the misconceptions of the words and explain jargon-free what they actually mean…. These…