Are you using social media platforms to promote your business? Many companies fall into the trap of updating them purely with promotional outbound messages, and as a result are doing more harm than good for your business and even putting potential customers off from buying your products or services in the future.
Social Media is what we call a ‘soft’ marketing tool, which essentially means that unlike sales heavy tactics, social takes a more organic and softer approach for your positioning:
One thing we are always really clear of with our clients is that social is very much focused around building relationships with audiences, listening to what they want and are looking for – and engaging with them. As a business, it provides you with a strong and unique opportunity to reach and open a dialogue with audiences that otherwise would be out of reach or simply not interested in your product enough to buy!
So where do you start?
Firstly, look at how you are using social media for your business to ensure you don’t potentially harm your business instead of improving it – if you we’re a potential or engaged client, would you be interested in what you are saying digitally? Are you giving them enough valuable information so that they keep wanting to come back? Are you offering discounts, exclusive looks or other offers to keep them feeling loved? Or perhaps you are giving then insight and tips to keep them interested in the industry alignment or trends?
Consistency is the key to using social media, if you lack in this then your audience will eventually move on. Remember to build relationships before you try to sell.
If you would like a FREE social media audit for your business along with our experts recommendations please contact us on 01246 252855. We would love the help you with your marketing needs!
