Messaging is now a more popular form of digital communication than social networking as it allows more immediate and direct communication. In today’s world, texting has given up its high status to the most popular smartphone function, online messengers apps such as WhatsApp and Facebook Messenger. WhatsApp is the biggest communication tool for teams and companies, with an audience share of 84% of UK 24-35 year olds and 78% of 35-44 year olds.
Not only do messenger apps allow companies to engage with employees and enhance team spirit, but they also work for engaging with companies and customers too.
Customer service of a brand can be made easier and less complicated for customers with the use of messenger apps. Consumers nowadays like the option to be able to contact any company at any given time with queries or complaints and surveys show that 65% of them would prefer to contact a company via chat. . WhatsApp, Facebook and Apple Business chat are now becoming more and more popular in the increased use of digital communication channels for customer service use.
We all know how important Content Marketing is (we hope you do!), to help customers better understand a product or service, and by building a direct positive relationship with audiences – yet when people think of content an marketing, many forget the benefits of including messaging apps in their marketing strategy.
Statistics show that there is a 95% open rate within the first two hours of sending along with high follow-up engagement. The click-through rate in comparison to other digital forms of marketing is much higher with an average of 60% – are you utilising the best forms of marketing tools for your business, or are you missing out?
To discuss marketing needs for your organisation, and to find out how our amazing team can help propel your marketing KIP’s this year – contact us on 01246 586330.
