Have you ever heard of a touch-point in Marketing meetings?
If not, don’t worry, its one of the many misconceptions and ‘jargon wording’ used by Marketing professionals, but, they do play a very important role within your marketing strategy.
Touch-points are often described as the points of contact prospective and existing clients have with you/ your business and play a huge role in buying powers.
On average, statistically a client needs between 8 and 12 positive impressions or touch-points during the sales process in order to make the final decision to buy.
So.. what does this mean for your Marketing efforts?
Well to start, it means that you should not look at your tactics as ‘quick fixes’ that will generate a quick income, it also means that all your marketing efforts should be integrated with the same streamline message so that you are consistent and in tune with prospects way of thinking.
Touch-points are a great way for you as a business to develop your marketing strategy and create a clear picture about your target market, what they need and what they want.
This would then form your marketing plan and campaigns, through the many touch-points, all driving your client to an end solution that suits them.
If you are looking to create a stronger impact through your Marketing activities, call the team at Brighter Directions for a free initial conversation about your objectives on 01246 252855
