Twitter has recently launched ‘moments’ – an opportunity for users (and organisations) to showcase extended posts, much like a blog article to feature as part of your Twitter profile. In their own words, Twitter describes moments as “Opportunity to share curated stories showcasing the very best of what’s happening on Twitter”.
Moments is linked to Twitter’s content so it can show visitors, current topics that are popular or relevant. This can be searched via categorized tabs by News, Sports, Entertainment, Fun, and more.
In our minds, Twitter is not only using this update as an extended tool for users to build a better experience as part of their usage, but it also means that you as a company can extend your reach when it comes to topical subject matter and as a result, also extend your digital footprint through SEO keyword tagging and external linkage.
Think of Twitter Moments as you do Pulse within LinkedIn – a tool for you to utilise to better extend the branded journey for your audience.
Mashable describes the new launch pretty succinctly too: “Moments, however, is something new and very different, for Twitter, at least. The goal is simple. As one Twitter representative put it, Moments provides “better discovery for an easier, more delightful experience for users who haven’t been able to find value thus far.”
What’s the point?
Moments is the answer to the question, “What would Twitter look like if it started as a news curation site?” Clicking on Moments on the desktop (and mobile) reveals a place that it doesn’t really look like Twitter
In the left column is a simple section navigation stack with “Today” up top. Under that you’ll find News, Sports, Entertainment and Fun. Each section is full of “Collections,” which is basically another word for “Moments.” Individual Moments (or Collections) revolve around a single story. Visually, every Moment has a category, like “Weather” or “NFL,” a much larger headline and a synopsis. Inside a Moment you’ll find a carefully curated and quite-attractive-looking collection of images and centred tweets.
Images are singular and in grids. Tweets are overlaid on images and those tweets without images are in larger fonts (at least larger than your usual Twitter stream tweet) and, interestingly, centred. The overall effect is consumer-friendly and inviting.
While every tweet in Moments looks different than the Twitter I know, there are also some comforting and familiar elements. Every image, tweet, Vine and embedded video includes the usual Twitter tools: retweet, favourite and more.
How to create a Moment
There are three ways to begin creating your own Moment. You can access Moments through the Moments tab, your profile page, or through a Tweet detail. To get started all you need is a title, description, Tweets, and a selected cover image.
The easiest way is from the Moments tab on your profile page: Click on the Moments tab, then click the Create new Moment button to get started.
Ways you can use moments:
- Have your say on topical subjects and opinion pieces – great for PR
- Share thought-leadership content and interesting viewpoint articles (extended from your blog)
- Search and segment the news and topic you want to see/ reflect on, creating a personalised experience for your needs
If you are looking to develop your Twitter business profile, why not take advantage of our free analysis and recommendations consultancy session. To access yours, simply call our professional team at Brighter Directions on 01246 252855.
We work with organisations from start-ups, growing SME’s through to corporate firms looking to advance their digital strategy successfully.
