Keeping up with social media trends can be difficult, especially for an SME without a big marketing team or budget. In this blog, we will provide you with the most important social media marketing trends for 2023. By applying those practices, you will improve the quality of your content, increase your brand awareness, and drive…
In today’s fast-paced and ever-evolving business landscape, sustainability has emerged as a critical factor in marketing success. Gone are the days when merely offering competitive prices and high-quality products was enough to win customer’s hearts. As society becomes increasingly passionate about climate change and other pressing social issues, consumers now seek out businesses that align…
In today’s world, sustainability is no longer an option; it’s a necessity. The construction industry, which has traditionally been associated with resource-intensive practices and environmental impact, is now at the forefront of efforts to build a sustainable future. In this blog post, we will explore the concept of construction sustainability, its importance, and how it…
In an era controlled by the rise of artificial intelligence, concerns about its potential to replace human input in the workplace have become increasingly common. While AI (Artificial Intelligence) offers the promise of efficiency and automation, it’s crucial to recognise its limitations, especially when it comes to the importance of human talent, emotional intelligence, and…
Are you ready to take your company’s social media presence to the next level? Look no further than Chat-GPT, the 21st century’s greatest invention. In this blog post, we will show you how you can harness the power of Chat-GPT to revolutionise your marketing efforts. In today’s competitive social media industry, success hinges on being…
The question is on everybody’s mind “How to profit from CX?” Profit from CX: Calculating the ROI of Customer Experience In the competitive business world, calculating the return on investment (ROI) is crucial for success. This is especially true when it comes to CX, which refers to customer experience. To profit from CX if…
New tools are developing as digital technology continues to advance, and they have the potential to completely change the marketing sector. OpenAI’s ChatGPT, a sophisticated artificial intelligence model created to comprehend and produce human-like writing, is one of these paradigm-shifting inventions. This ground-breaking tool presents a wealth of opportunities for businesses looking to bolster their…
Imagine you’re a tech enthusiast looking for a new smartphone. You visit an area with a chain of electronic stores, but that one store catches your eye. There’s a captivating sign by the door that reads, ‘The Perfect Gadget for All Your Tech Needs’. That’s an example of a buyer persona right there. The store…
Marketing is constantly evolving with moving trends in technology and consumer behaviour. In order for businesses to succeed and prosper, marketers must stay ahead of the curve and adapt to the latest continuing trends. In this blog we offer insights into those trends that have shaped 2023 so far. Short-form video content More and…
No matter what your interests are, there is a 99% chance a podcast exists for you. Whether it’s politics, sports, comedy nights, true crime, or something more niche like Scandinavian television, you have options. So, as a business, could podcasts work as a marketing tool? As of 2020 there were 2.2 million podcasts on…