We’re constantly being told that our content needs to be truly compelling if it’s going to get the results we need. The web is packed with best practice examples, insider tips and how to guides on the subject of creating content, but how do you know where to start? Here are our top four tips…
Content marketing is arguably the biggest buzz word in the digital world today. Whether its videos, whitepapers, blogs or social media, everyone wants to have the best content going and the biggest audience to share it with. As a small business, you might think that this is an expensive luxury you don’t really need, but…
Webinars (also known as web-conferences) are presentations, seminars or workshops delivered online (usually via video conferencing software’s), with an interactive element – for example to give, receive and discuss information presented on the screen. Delivering a webinar can bring less stress than actually delivering a speech to a roomful of people – for example, you…
Delighted to announce that Brighter Directions are supporting the local RSPCA in Chesterfield & Derbyshire as one of their first official Wish Granters! We have sponsored a much needed shed for the Animal Centre so we can store items during our Rebuild and have been in desperate need of creating a temporary storage area at…
With over 48 million users, Pinterest is one of the hottest top new online social networks. Yet, many business owners are still unsure about it. Pinterest is seen to be a scrapbook or pin board for saving images and links, but in reality for a business it’s much more than that. Pinterest allows you to…
Webinars (also known as web-conferences) are presentations, seminars or workshops delivered online (usually via video conferencing software’s), with an interactive element – for example to give, receive and discuss information presented on the screen. Although they have been around for a while now, they are becoming an increasingly productive way for businesses to demonstrate their…
Do you find yourself spending hours every day monitoring your business’s Twitter, Facebook and LinkedIn accounts, but dream of delegating this task this to somebody else? You are not alone!! According to a recent study, by ‘Outsourcing Activities in the small business world’ many small business owners actually want to outsource and get help managing…
When creating your Instagram account for the business if you already have a Twitter account use the same Twitter name – makes it easier for people to find you, upload the company / brand logo as the Profile Picture – endorses brand awareness Tips for using Instagram for business; Balance fun images with pictures from…
A new Facebook update, targeted primarily at business pages has eased some of the negative pressure for companies that get a flood of negative comments on their home pages by no longer allowing comments to be seen front and centre but rather, hiding negative comments, which can be seen by clicking on an icon or…
For some businesses, developing a structured digital strategy for their social media campaigns is like trekking in the dessert – unknown, scary as heck and something way out of their depth….. for us it’s like second nature, shaking hands and a welcome chocolate cake! We have various infographics which cover this subject, but for the…