Outsourced marketing is the art of handing over the entire marketing demands of a company to a third party. Outsourced marketing involves using a marketing agency to manage the marketing for your organisation. Outsourced marketing can have many benefits. It frees up your time, gives you access to expert marketers and can reduce overheads.Your outsourced…
Facebook introduction of #hashtags came into force in June 2013, with the aim to ‘tag’ onto what the rest of social media sites have been doping for years…As a new introduction from Facebook, hashtags are still somewhat incomplete with many users still not able to fully gain access to the searchable and clickable links, having…
Our good friends at Midland’s leading Accountancy practice, Baldwin’s Accountants have launched a fantastic program for young people looking to start up business and need a well-deserved ‘kick-start’ to get them moving forward…About the awardBaldwins Kick Start is an annual award program for young entrepreneurs who have a good idea and would like to start…
One of the biggest concerns raised by SME businesses that we deal with is ‘How do I find time to update my accounts and utlise the platforms effectively?’ Well have you ever heard the saying “Things worth doing are worth doing well?” This is so very true and in the case of Social Media, is the…
Have you ever heard of a touch-point in Marketing meetings? If not, don’t worry, its one of the many misconceptions and ‘jargon wording’ used by Marketing professionals, but, they do play a very important role within your marketing strategy. Touch-points are often described as the points of contact prospective and existing clients have with you/…
Sadly we witness far too many instances across the globe where crisis management teams are not integrated with the marketing teams managing social media output, resulting in unsympathetic and irrelevant social media promotional posts. In the light of the recent tragedy in Boston last month, there were even brands on Twitter and Facebook using the…
Measuring the success of your marketing is a vital task. It identifies your return on investment (ROI), showing you what works and, crucially, how worthwhile it has been to spend the money you have. In turn, this helps you develop and refine your marketing strategy. This guide introduces to: Setting objectives Measuring success Techniques to…
The Women’s Business Awards took place in March this year at the Raddison Blu Hotel, East Midlands airport. Brighter Directions were nominated by happy clients for the regional awards, through the Derbyshire and Nottinghamshire Chamber of Commerce. Announced as ‘finalists’ in both categories, ‘Team of the Year’ and our very own, up and coming Sales…
Happy 7th Birthday to @twitter today, seven years ago on the day @jack first tweeted and now the fun, social media and micro-blogging site is used by millions across the globe. Twitter has celebrated with a blog demonstrating all their milestones, shows some interesting reading for us as we were one of the first users of…
Following on from our previous post What are Hashtags – we have been asked many times about the ‘best practice and usage’ for a commercial strategy. For small businesses, the use is often surrounded by alot of misconception or ‘following’ what other people are doing, unfortunately because of this, many of the #hashtags in social…