Recently we were asked to contribute towards a national discussion point on what we think it takes to be a Social Media expert in this day and age… It seemed that many industry specialists would agree that it’s hard to claim to be an expert when the digital landscape is constantly changing, however like many…
Britain’s Got Talent star Susan Boyle’s PR team have sparked viral controversy online by inviting fans to celebrate the release of her new album with #susanalbumparty The PR company had intended it to be read as ‘Susan album party’ on her official profile. Her album is called ‘Standing Ovation: The Greatest Songs From The Stage’.…
As specialists in Social Media we ensure we are always aware of the latest regulations and policies throughout platforms on display criteria. Unfortunately not all companies offering services operate under the same ethos or credible sources as we do at Brighter Directions. Because more and more small businesses are using platforms like Twitter to promote their business,…
As a full marketing agency, we know how important it is to keep our eyes on the ball when it comes to managing negative comments through online marketing campaigns but nothing could have prepared us for the latest media outburst that was Bodyform’s response to a Facebook complaint… We’re all familiar with the marketing TV…