Wishing you a brighter Christmas and successful New Year! Our offices will close at 3pm on 21st December and re-open again at 9am on Thursday 3rd January 2013 Looking into 2013, heres our TOP FIVE tips to excel your Marketing efforts… 1. Plan- Having clear objectives and goals for your business in the start of…
We are delighted to announce that Brighter Directions have for a second year running been announced as finalists in the BESMA British Excellence in Sales & Marketing Awards – in not one but two categories, for sales support and customer service excellence.BESMA is considered as the most prestigious and highest achieving national awards contribution throughout the whole of…
Recently we were asked to contribute towards a national discussion point on what we think it takes to be a Social Media expert in this day and age… It seemed that many industry specialists would agree that it’s hard to claim to be an expert when the digital landscape is constantly changing, however like many…
Britain’s Got Talent star Susan Boyle’s PR team have sparked viral controversy online by inviting fans to celebrate the release of her new album with #susanalbumparty The PR company had intended it to be read as ‘Susan album party’ on her official profile. Her album is called ‘Standing Ovation: The Greatest Songs From The Stage’.…
As specialists in Social Media we ensure we are always aware of the latest regulations and policies throughout platforms on display criteria. Unfortunately not all companies offering services operate under the same ethos or credible sources as we do at Brighter Directions. Because more and more small businesses are using platforms like Twitter to promote their business,…
As a full marketing agency, we know how important it is to keep our eyes on the ball when it comes to managing negative comments through online marketing campaigns but nothing could have prepared us for the latest media outburst that was Bodyform’s response to a Facebook complaint… We’re all familiar with the marketing TV…
New and growing businesses are always looking for ways to generate a better business model and more importantly funding to enable this all important growth.We are always being asked about funding streams available to businesses, so we thought we would take a look around and try and supply information on the various initiatives available to…
Before even thinking about selling your product or service you need to define who your customer is and understand them. This may sound obvious, but it is crucial to every aspect of business development, whether you are a start-up business or an established one looking to generate new market opportunities. Although it sounds counter-intuitive, you…
Technology Strategy Board has brought together a new scheme to encourage small businesses to work with external experts to progress their business.There are currently three specific innovation voucher schemes in the UK being: Agrifood Build Environment Space These vouchers will be available up to £8,000 for the help of an external supplier to develop the…
By Emma (Sales & Media Executive)After my first press release made it into the Derbyshire Times, I felt a real sense of achievement that I had written an article that should give local small to medium size businesses the motivation they need to seek some help, especially when trying to grow by promoting their products…